Carmageddon

Objective

Create a stylized visual document that captures one of the largest road widening projects in the history of Los Angeles.

Solution

Because of the variables that controlled the timing of key events during the construction, "just rolling" was not a sustainable media asset management strategy. We were able to focus on key events to create a clear visual narrative by developing clear lines of communication with project foremen. Utilizing timelapse photography mixed with HD video and various local news audio, we condensed a four day storyline into four minutes. This project was done on spec as a self promotion piece. All assets are currently available as stock footage or select prints.

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