Your guy

I grew up in Indianapolis, a place where adventure wasn’t obvious.You had to go looking for it. Endless subdivisions, cornfields, and a mall or two didn’t offer much spectacle, but they did offer something else: the chance to learn how to find meaning in places most people overlook.

When I discovered adventure, I felt a pull to guide others into moments they might otherwise miss. That instinct eventually became a career.

For more than twenty years I’ve worked inside network television, helping producers, crews, and on-screen talent shape the stories audiences remember. My role has always been the same: identify the heartbeat of the moment and build the narrative around it.

Over time it became clear that storytelling at that level isn’t limited to television. The same principles shape founders, organizations, infrastructure projects, and movements. Every ambitious effort carries a narrative whether it’s articulated intentionally or left to interpretation.

Mindsoil exists to work at that intersection.

We partner with founders, institutions, and project leaders to clarify the narrative behind complex work before it reaches the public. When the story is aligned early, the resulting content carries more weight, attracts the right collaborators, and resonates long after the moment itself.

Because the most valuable stories aren’t just told.They shape how people understand what matters.