OCEARCH

OBJECTIVE

After entering into a partnership with Caterpillar, the OCEARCH set out on three expeditions: Jacksonville, Cape Cod and The Galápagos Islands. Mindsoil was brought on to conceptualize and create a series of short films that would change the tone of the brand's story from the dramatic narrative created by the TV networks into a true representation of the hard work, devotion and camaraderie required to complete expeditions at such an unprecedented level.

SOLUTION

All of the boat’s previous video content had been captured on 1/2 sensor cameras, so the first step was to upgrade the technology. We switched from the Sony Ex 3 cameras to a combination of the Sony F3 and Canon 5d mk3 cameras to provide a more cinematic look. This eventually caused a shift in the post pipeline from Final Cut to Premier Pro to avoid transcode issues. Next was deliverables. For Jacksonville we decided to shoot and edit a finished 3-4 minute short film every day for 10 days without leaving the ship. These days we shoot everything on Red cameras in order to future proof the content.

The style evolved with every video. A natural sound palette was used to bring the viewer into the world sans music and sound-ups. The graphics grew from lo-fi to polished. Camera movement was used to evolve the feel. We gradually introduced dollies, macro lenses and stabilizers.